FOCUS Brands Inc. is a leading developer of global foodservice franchise systems and the indirect parent company of Jamba® and several other iconic foodservice brands.
Together, FOCUS Brands and the Jamba Leadership Team
bring their years of experience and expertise to every area of your franchise business.
real estate
Our team can assist you with real estate selection based on trade area demographics, sales forecasting and more. Choose your location of interest and store type and we can help with the rest.
construction & design
Store design packages are offered to partners looking to expand with Jamba. Multiple footprints and layouts are available to create strong unit-level economics for a variety of locations.
operations
Our corporate management team is here to assist you with business reviews, performance analysis, as well as ongoing consultation. Our goal is to ensure your stores are running efficiently.
training systems
Jamba offers comprehensive certified training for franchise owners and leaders. Additionally, you are granted access to digital training tools that assist you in training your teams efficiently and effectively.
supply chain & distribution
Owners benefit from a supply chain team that is dedicated to helping you get the best prices for all ingredients, leveraging the power of FOCUS Brands.
technology
The FOCUS Brands IT Team ensures all guest- and operations-facing tools are functioning properly and provides insights and benchmarking for franchise partners.
marketing strategy & consumer insights
Dedicated marketing and public relations teams leverage consumer insights and market trends to encourage traffic and brand innovation. National marketing calendars include LTOs and promotional activities to drive brand loyalty and sales.
social & digital media
We pride ourselves on strong social media thanks to our incredibly passionate fans who are digital-loving Gen Z’ers and Millenials! Jamba drives engagement through strong social channels, online media planning, and robust loyalty programs that drive transactions
and top-line sales.
off-premise
Jamba continues to build its off-premise business layer by strategically understanding where the opportunities are to create new guest experiences. Online Ordering, Delivery and Catering are growing platforms that allow our guests to access Jamba when they want it, how they want it and where they want it.
multi-channel growth
The FOCUS Brands Channels Team is constantly reviewing and sharing big ideas that could help drive awareness and traffic to our brick and mortar locations. Creating accessibility and building awareness through grocery and more helps keep the brand top of mind.
international
The FOCUS Brands International Team enables global franchise owners to spend more time building their business through strong cross-functional relationships, partnerships with local and international vendors, and marketing initiatives and support to help your business grow.
Geoff Henry,
president
Geoff Henry joined FOCUS Brands in January of 2019 as President of Jamba. Geoff brings over 20 years of experience in brand management, marketing strategy and finance. He has a track record of successfully growing brands at all life stages in the beverage and personal care industries and cultivating high-performing teams. Prior to joining FOCUS Brands, Geoff was Vice President & General Manager for The Coca-Cola Company, where he was responsible for the tea, coffee and water portfolios. During his tenure he grew Gold Peak Tea into a multi-billion dollar brand, doubled the sales of the leading organic tea and juice drink brand (Honest Tea and Honest Kids) and integrated the recently acquired and emerging brand, Peace Tea, into the company. Geoff also pioneered partnerships with restaurant brands, Dunkin’ Donuts and McDonald’s, successfully introducing both brands into the bottled coffee retail category. He also has a wealth of experience in packaging and sustainability-related matters. Geoff and his team successfully turned around the DASANI brand by introducing new revenue growth models and innovative, more eco-conscious packaging to reduce waste.
Before joining Coca-Cola, Geoff held leadership roles in brand management at the Colgate-Palmolive company. Geoff began his career working as an investment banker for JP Morgan on Wall Street and in California with a focus on real estate. He received his undergraduate degree in Economics from Duke University and his Master’s in Business Administration from Harvard University. He resides in Atlanta with his wife and two children.
Shivram Vaideeswaran,
chief marketing officer
Shivram is the Chief Marketing Officer at Jamba, the global lifestyle brand leader serving on-the-go freshly blended fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed juices and shots, boosts and bites. In his role, Shivram leads brand strategy, innovation, social media and guest-facing technology for over 800 locations.
Prior to Jamba, Shivram was the Chief Marketing Officer at Blaze Pizza, the fastest-growing restaurant chain in history, focused on building their innovation pipeline and digital platforms to drive brand awareness and create more accessibility. Before Blaze, Shivram held leadership roles at Tender Greens, a farm-to-table fast casual, and 9 years at Taco Bell, where he led Global Marketing for 26 countries and launched the brand in Japan, Brazil, China, Netherlands, Australia and more.
He holds a master’s degree in Integrated Marketing Communications from The Medill School at Northwestern University and a Bachelor of Science degree in Marketing and Supply Chain Management from the University of Maryland, College Park.
Jaime Denney,
vice president of operations
Jaime joined Jamba in May 2018 and has been Vice President of Operations since October 2018. Prior to Jamba, Jaime was Vice President, Retail Foodservice at Aramark where she led the National Brands Foodservice portfolio beginning in 2014. Prior to Aramark, Jaime was with Starbucks for over 15 years in various positions of increasing operational responsibility where she had a reputation for continuously building, growing and retaining talent. Jaime holds a degree in Psychology from the University of Texas at San Antonio.