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Franchise locations typically draw the most patronage when the store is easily accessible on foot or by car with ample parking. Jamba stores located in high pedestrian and vehicle traffic have the option to add drive-thru servicing as an added benefit to both the franchisee and the customer.

Jamba stores that are located near heavily populated institutions and facilities have a built-in clientele. Franchises that are a convenient outlet for our product often see higher sales, help to establish brand awareness for the area, and more easily gain a reliable customer base.

Areas with a residential population of approximately 45,000 are ideal for building a customer base. Residential areas that meet these criteria are typically capable of location success and long-term sustainability.

There should be a minimum daytime population of approximately 15,000 in the immediate area of the store during prime operating hours. This daytime population would include residents of the area as well as those who work or attend school within the two-mile radius.

Jamba’s largest client base is between 18 to 34 years of age. Establishing a location where these two generations are the most prevalent populations in the vicinity of the store will best position the store for success.

A store located in an area where the median household income minimum is at least $75,000 annually is recommended in order to generate consistent revenue for such store. Areas with this yearly income tend to be more mindful with food options and support food service brands with which they are familiar.